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Influencer Marketing

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Concept to Maintenance

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An influencer marketing platform is a digital tool or software solution that helps brands and businesses discover, connect with, manage, and track influencers to run marketing campaigns.

Key Functions of an Influencer Marketing Platform:

  1. Influencer Discovery:
    Brands can search and filter influencers based on niche, location, audience size, engagement rate, demographics, and more.

  2. Campaign Management:
    It allows marketers to plan, launch, and manage influencer campaigns—track progress, send briefs, set deliverables, and collaborate easily.

  3. Performance Analytics:
    The platform tracks how well influencer posts perform (e.g., likes, comments, shares, reach, impressions, clicks, conversions).

  4. Relationship Management (CRM):
    Store and manage communication history, payment records, and contracts for each influencer.

  5. Content Approval & Collaboration:
    Brands and influencers can exchange drafts and content ideas, ensuring brand compliance before going live.

  6. Payments & Contracts:
    Many platforms streamline payments, manage contracts, and ensure secure, timely compensation.

Case Study: Influnaire – Influencer Marketing Platform

Business Challenge

Brands increasingly rely on influencer marketing but face major hurdles in discovering the right influencers, managing campaigns, ensuring content quality, and handling payments securely. Brands and influencers often have disjointed communication and no reliable platform for collaboration.


Platform: Web App (for Brands), Mobile App (for Influencers), Admin Web App

Our Solution

We built Influnaire – an end-to-end influencer marketing platform that bridges the gap between brands and social media influencers. The platform makes collaboration seamless, transparent, and efficient.

The system allows brands to:

  • Create profiles and define campaign goals, budgets, and content guidelines.
  • Discover and filter influencers based on engagement, niche, demographics, and platform.
  • Invite influencers directly or post public campaigns for bidding.
  • Collaborate through built-in chat and content review workflows.
  • Make secure payments via PayPal and monitor campaign metrics.

Influencers can:

  • Register and link social accounts to auto-fetch content metrics.
  • Explore and bid for brand campaigns that match their profile.
  • Submit drafts for review and communicate with brands.
  • Publish approved content and receive timely payments.

The admin interface supports monitoring of ongoing campaigns, dispute resolution, user verification, and analytics.

Results:
Influnaire provides a centralized and trusted ecosystem for influencer marketing. It has streamlined influencer selection, increased campaign transparency, and simplified brand-influencer communication.

Tech Stack:
Vue.js, Node.js, PostgreSQL, Firebase, PayPal API

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