Ramadan 2016

June 4, 2016
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We would like to extend our warmest wishes to those of you preparing for the beginning of Ramadan this June. Embarking on this period of spiritual improvement and reflection, coupled with the act of fasting, may provide opportune moments to consider and empathize with the plight of those less fortunate.

We wish you a happy and healthy Ramadan.

To celebrate Ramadan, we have here 15 facebook profile covers with reminders that we can use! Right click to save and use! Feel free to share!

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You sell a great product, but does it look great?

May 23, 2016
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packagedesignYou have on average 4 SECONDS to grab attention on a shelf, be different!!!

Packaging is constantly evolving, it has become much more than just a box to protect its contents. Product packaging has become a way to stand out against your competition, attract new customers, and a great way to communicate with consumers.

Your packaging decides, how your product looks or feels to consumers. Your packaging should give your consumers as much of an idea as is possible of your company’s core value. Highly effective packaging will create a connection with the consumer, it will also convey what the brand stands for. Creating a connection with consumers is one of the best ways to sell more of the product, and it will also help with customer loyalty.Having a well-designed package says a lot about a brand, one of the main things that it tells customers is that you care enough to take the extra time and effort to make your packaging the best it can be.

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a short cut to make their decision. That short cut is your product’s packaging. (

To make your product stand out, says Inc. magazine, you need packaging that quickly communicates to consumers why your product is different. Great packaging can revive a brand without the need to change the product and even become a beloved part of the brand all on its own.

Packaging is powerful because it tells consumers why your product and brand are different. Apple is known for its clean, minimalist packaging. Great packaging is especially significant for growing startups because it can have a direct impact on sales and a company’s overall appeal.

Good packaging can make a brand, and bad packaging can put a brand out of business. It is important to understand what differentiates good and bad when it comes to product packaging.
Bad packaging often neglects many of the important factors that will make your packaging “pop” to consumers. Some of the biggest mistakes that brands make is not properly taking advantage of their packaging to get their message out to consumers.
Some of the other common mistakes that are made with packaging include wasted materials, non-recyclable packaging, bad use of colors and fonts. These things can all turn a package into an eyesore, and that will turn consumers away from your product and towards another one that has beautiful, recyclable packaging.

Poor packaging can have an even more dramatic effect. Australia recently instituted a plain packaging law for cigarettes. The government’s removal of packaging branding rights aimed to discourage young people from smoking. Not only can Marlboro not use its logo, but it also can’t use its typeface. The packages, covered with health warnings and graphic images that deter smoking, resulted in the biggest smoking decline Australia has seen in 20 years.

How can you make your packaging stand out from the competition?

  1. Know your demographic. Stark white and robin’s-egg blue won’t work for every brand. Consider Lowe’s Home Improvement and Home Depot. Their rugged brands speak for themselves with distinctive, masculine colors. Don’t be afraid to go bold.
  1. Make cheap packaging look chic and personalized. Good packaging doesn’t have to be expensive. Stephanieverafter, an online hair accessory boutique, packages its bows on simple cards in muted colors with stylish typography. It’s an inexpensive solution that gives each item a high-end feel.
  1. Make the package part of the experience. Part of the reason it’s so fun to un-box a new Apple product is that its packaging reflects the sleek, user-friendly experience of the product inside.
  1. Consider eco-friendly options. Packaging that’s recyclable or reusable is always a reason for a consumer to choose your brand over your competitor’s. In fact, 52 percent of people around the world make purchase decisions partially due to packaging that shows a brand making a positive social and environmental impact ( Puma has made great strides with its eco-friendly packaging that doubles as a reusable walking billboard for its brand. There are plenty of creative ways to go easy on the earth and differentiate your brand in the process.

Key elements to be considered when it comes to packaging:

  1. Color – Colors trigger an emotional response in most people.
  2. Logo – Your logo should integrate with your packaging. People should recognize youyr product with logo, that is the desired level of success.
  3. Tag-line – It is a chance to get your company message across in a few words as possible.
  4. Unique identifiers – This could be a unique shaped package, a character, or even a bow tied on the package. Having something that gives the product a little extra something will help it to stand out above all others on the shelves.

When packaging can break your business?

  • In 2009, Tropicana, which is actually owned by Pepsi, ditched their trademark cartons with an orange on the front, for new and more simplistic design. Unfortunately the new design mirrored that of generic store brands that are not famed for the freshest, sweetest orange juice you can buy. Torpicana lost more than $33 million in just two months before they switched back to the old design.
  • The intention behind Sunchips re-branding in 2009 was at-least morally sound.The company switched the material from which its bags were made to biodegradable plastic, meaning empty packets could be recycled. Unfortunately, even green consumers didn’t like the change as the new bags were extremely noisy, and after a drop in sales, the old bag returned.
  • Gatorade – It made as the number one sports drink in late 90s holding a 93% market share, but it got a little too big for its boots. In one fair swoop, they changed everything- their logo, packaging and even name, they became “G”. The result was a 10% drop in sales and a slow fall from market dominance.

Remember, your product’s packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer. Don’t miss this opportunity to create a lasting impression on the shelf and in the minds of your customers.

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Why you need a good website

May 20, 2016
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websitedesignIn a world where people stay online for most of the day, a standard website is just not enough. Depending on the product, maximum consumers visit a company’s or service provider’s website before making a purchase. And as more and more consumers make decisions based on their online experience, the appearance, usability, and accessibility of your website is more important than ever, especially if you are in a competitive market.

A website is your public branding portal. Anyone in the world can learn about a company, individual or project with a simple online search. Your website creates an image of who you are and what you want the international community to know about you, your product or service.

Having a right understanding of your website’s role can greatly benefit your business. Think of it as keeping a salesman to represent your company.

Working on a website is the ideal time to consider the rest of your branding as well – message, color palette, and logo. The worst thing you can do is invest in a website and not have the proper design elements to make the website stand out visually.


Having a business card has been necessary for years and years. Websites have become just as necessary. It’s expected and it has become a major component to the consumer’s decision process. Even if they learn about your company through a trusted referral, at a sponsored event, or in a meeting with you, before they make a final decision they will visit your website. Make sure it looks good, functions well, and clearly communicates your company’s goals.

New technologies are now evolving in website development so as to make it more attractive and convenient for the visitors– Responsive Website Design RWD- allows your website to automatically resize and reconfigure its layout based on the device it is being viewed on. So, whether your consumer is viewing your website on their desktop, their tablet, or their phone, they are seeing the appropriate version. This is great news as it has eliminated the need for maintaining two websites – a desktop and a mobile. This cuts costs and saves you time, only having to update one website

Another feature, though not quite as new, is Content Management System Websites (CMS). These websites use a platform that allows the owner to easily make changes to the website without any software – just an internet browser. The days of relying on your web developer to make every little change to your website are over, which is great news. This means keeping your website fresh and up to date with current information is easier than ever.

Using a website as a branding tool is important because:

It expresses your quality through design

If you make the information look great, your visitors are going to automatically give it more seriousness or a reputation of quality because of the good looks.

Branding is about “looks”, so make sure your website has the looks you think will best support your goals.

“First impression is the last impression” , this holds for your websites. Thus design it in a way that a visitor gets impressed.

Delivery of Information Sought

The user experience at your site must always provide the visitor with the answers that they need, and this must happen quickly. Making the site look good is step one, but making it simple and concise is the essential second step.

Look at your website in the same manner you might view TV commercials or billboard advertisements – they are designed to grab your attention, but it is the information that is sent out via the message that is the actual goal.

Once you have their attention, however, you have to ensure that you give them more than they came looking to find.

Added Value

If you also ensure that you exceed their expectations by providing them with content of even more value, you are ensuring that you have made a place in the visitor’s mind. When they next need a product or service similar to yours, or need to purchase more of what you offer, there will be no doubt in their minds as to the best source.

Easy to navigate

When the site is easy to use and full of good-looking pages and useful content, it is going to assign a level of quality to your company that the best advertising could never provide.

Thus using website as a branding tool, your goals are to enhance your professional image and build a reputation for quality products or services through the text and images found at the site. Because the actual products or services are not experienced through a visit to your website, however, it is essential to translate your ideal reputation through every facet of the website.

Here are 10 elements to consider for designing an attractive website:

  • Logo and branding
  • Simple typography that is easy to read
  • Defined color palette
  • Easy user interface tools and elements that work in intuitive ways
  • Navigation that moves users through the site
  • Strong images that showcase your brand
  • Concise and targeted copy
  • Easy to understand calls-to-action
  • Your brand story told in a way that connects with users
  • Modern design techniques and interface

Does your company website present your brand well?

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2016 Free Printable Calendar

October 15, 2015
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Happy New Year 1437!

cal-1437To celebrate on our 6th birthday, and to help you stay more organized, we here share with you a monthly calendar for October 2015 to December 2016. The calendar is more like a planner with big squares so you can jot down your notes.

Feel free to print, use and share!

This is an A4 sized pdf file. If you are printing on US ‘letter sized’ paper be sure to select ‘shrink to fit’ from your printing options.

You can download the basic 2016 Free Printable Calendar here.


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